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How much does a domain’s age affect its ranking?
O vídeo determina que o tempo de registro não deve ser tão relevante quanto o conteúdo,
o que não vem como nenhuma surpresa. como alterar a data do domínio não é factível e a compra de um domínio pode estar fora do seu plano, este é um item a ser considerado somente se você possui um domínio antigo e page rank muito baixo, levando-o a observar quais fatores o estão prejundicando.
Should I use underscores or hyphens in URLs?
On this video you can get the take of Google software engineer Matt Cutts on wether you should use hyphens or underscores on URLs and the difference, for now as he points out, between them.
Which is more important: content or links?
Google software engineer Matt Cutts answering which is more important, content or links.
Is Google putting more weight on brands in rankings?
This video is about Google’s Matt Cutts response to the following question:
Monica from Madison, WI asks:
Can you verify that Google is putting more weight on “brands” in search engine rankings? If the answer is “Yes” — what is Google’s definition of a brand?
Inspired by Aaron Wall’s post: http://www.seobook.com/google-branding