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Advertising and Inspiration? Watch Art & Copy Film – Starting today!
SYNOPSIS
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
DIRECTOR’S STATEMENT
Hate advertising? Make better ads.
When I began making ART & COPY back in 2005, it seemed like a significant departure from my previous documentaries. Instead of dark clubs, back alleys and truck stops, I was now filming in light-filled, architecturally breathtaking West Coast ad agencies and pristine New York City penthouses. Instead of underground artists and angry independents, I was interviewing people who were worth millions and were pioneers of an industry that literally defines mainstream culture. Now that the movie is finished, I see more similarities than differences. My subjects in ART & COPY, though dressed in finer clothes and a few decades older, have actually exhibited a rebellious voice not unlike the graffiti writers or screaming rock singers I’ve shot in the past, even though they’re working from deep within the system. They still regard themselves as underdogs. They think they are misunderstood by society. They’re all fiercely independent mavericks. But mostly, they too have a personal message—one that transcends the commercial messages they create—that seemingly has to get out. Like my other films, this ad film is about the innate human urge to express oneself creatively.
more at artandcopyfilm.com
A Conversation with Martin Sorrell CEO of WPP Group
A Charlie Rose and Martin Sorrell conversation taken on May 21, 2009 (about 40 minutes),
the video goes trought another conversation with author Cheryl Saban.
Del Monte Social Media Strategy Creates A New Pet Food
Josh Bernoff explaining how Del Monte Foods created an online community in just six weeks.
Social Network Ad Investments Plunging! Not really
Apparently the influence of MySpace.com on the ad spending is quite noticeable,
as eMarketer’s senior analyst Debra Williamson reports.
It’s falling Ad revenue will take the total ad spending on US social networks to a drop of 3 % (1.14 billion in 2009).
From the impressive growth of estimated 33% and 129% in 2008 and 2007 respectively, numbers that might bring concerns to the social media networks, although marketers continue to express interest on areas aside from advertising, such as PR and CRM.
Important to mention that Facebook’s ad revenue it’s expected to increase 9.5% in 2009, to $230 million.
§ Read the rest of this entry…
Global Online Landscape – Online Video and Social Media Reshaping Web
Watch the video below and Download the Full Report HERE
Menção de Marca é Melhor do que Anunciar!
De acorodo com a ARAnet, em matéria divulgada no site eMarketer, baseada em pesquisa feita pela Opinion Research Corporation mencionar sua marca ou produto pode trazer mais tráfego ao seu site do que anúncios tradicionais.
A pesquisa indicaque que; anúncios em banners, anúncios pop-ups, ofertas por email e links patrocinados (SEM) apresentam menor efeito frente à menções em artigos que incluam informações da empresa ou determinado produto.
Estas menções ou divulgações se mostraram mais eficientes ao levar usuários americanos da internet a ler ou a uma determinada ação.
