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Should I use underscores or hyphens in URLs?
On this video you can get the take of Google software engineer Matt Cutts on wether you should use hyphens or underscores on URLs and the difference, for now as he points out, between them.
Which is more important: content or links?
Google software engineer Matt Cutts answering which is more important, content or links.
Charlene Li Visits Google, Great Presentation about Social Media
Visiting the Mountain View, CA Google office, Charlene Li presents a the new reality companies are facing this day and age. Social Media as frightening as it may be for some managers or executives is actually the easiest way to improve or create communications with clients and prospects.
On her best-selling book Groundswell (with Josh Bernoff), she distill the many aspects of this social phenomenon.
Find Groundswell at Audible.com
Find Groundswell at Amazon.com
Is Google putting more weight on brands in rankings?
This video is about Google’s Matt Cutts response to the following question:
Monica from Madison, WI asks:
Can you verify that Google is putting more weight on “brands” in search engine rankings? If the answer is “Yes” — what is Google’s definition of a brand?
Inspired by Aaron Wall’s post: http://www.seobook.com/google-branding