tradução do original em inglês:
The Future of the Social Web: In Five Eras, por Jeremiah Owyang da Forrester Research
A experiência social é fragmentada atualmente devido às identidades separadas dos consumidores em cada rede que eles visitam. Um conjunto simples de tecnologias que permitem a identidade portátil em breve potencializará consumidores a carregar suas identidades consigo – transformando marketing, ecommerce, CRM e a propaganda. IDs (identidades) são apenas o iníco desta tranformação, na qual a web evoluirá, passo a passo, de sites sociais separados em uma experiência social compartilhada. Consumidores confiarão em seus semelhantes ao tomar decisões online, com as marcas querendo ou não participar. Consumidores socialmete conectados fortalecerão comunidades e desviarão o poder das marcas e sistemas de CRM; eventualmente resultando em comunidades fortalecidasdefinindo a nova geração de produtos.
Decobrimos que as tecnologias ativam mudanças na adoçao dos consumidores e as marcas seguirão estas, resultando em 5 ondas distintas, que consistem em:
As Cinco Eras da Web Social: § Read the rest of this entry…
Apparently the influence of MySpace.com on the ad spending is quite noticeable,
as eMarketer’s senior analyst Debra Williamson reports.
It’s falling Ad revenue will take the total ad spending on US social networks to a drop of 3 % (1.14 billion in 2009).
From the impressive growth of estimated 33% and 129% in 2008 and 2007 respectively, numbers that might bring concerns to the social media networks, although marketers continue to express interest on areas aside from advertising, such as PR and CRM.
Important to mention that Facebook’s ad revenue it’s expected to increase 9.5% in 2009, to $230 million. § Read the rest of this entry…
As the newspaper business plunge into an abyss, Rupert Murdoch’s address on a conference call to CNN, saying that the News Corporation titles will begin to charge for content, comes as no suprise because so far the advertising model for online content doesn’t ahieve the amount needed for their operations and any newspaper opertaions, as the offline sales are dropping fastly.
And then to the rescue comes Mr. Bezos to the rescue.
Right after the launch of the Kindle 2, Jeff Bezos CEO at Amazon.com, announces a new Kindle, the DX, targeted directly to newspapers, magazines and college students with it’s newspaper-like reading due achieved with a larger screen.
Maybe a subscription model might work on such device, I personaly think that paying for one product subscription will not work as well as bundles would. An iPhone WSJ application reached 360.000 downloads, this application allows free access to the content.
Downloading over the air content and reading it on a confortable screen is really atractive for me and I wouldn’t mind pay for premium content as long as priced around $30 a month and gives me a bundle of subscriptions, like two or three newspapers and a few magazines.
Yahoo will now embed the Favicon of a given sposored search result, as an example they exposed the Expedia favicon.
This will work only when someone search for you brand’s name, such “Expedia”, mostly useful for identifying a brand.
Don’t get excited to apply for this, as they oublished on theire “Keep in mind that this is a test, and we’re only trying it out on select advertisers.”
De acorodo com a ARAnet, em matéria divulgada no site eMarketer, baseada em pesquisa feita pela Opinion Research Corporation mencionar sua marca ou produto pode trazer mais tráfego ao seu site do que anúncios tradicionais.
A pesquisa indicaque que; anúncios em banners, anúncios pop-ups, ofertas por email e links patrocinados (SEM) apresentam menor efeito frente à menções em artigos que incluam informações da empresa ou determinado produto.
Estas menções ou divulgações se mostraram mais eficientes ao levar usuários americanos da internet a ler ou a uma determinada ação.
Visiting the Mountain View, CA Google office, Charlene Li presents a the new reality companies are facing this day and age. Social Media as frightening as it may be for some managers or executives is actually the easiest way to improve or create communications with clients and prospects.
On her best-selling book Groundswell (with Josh Bernoff), she distill the many aspects of this social phenomenon.
Find Groundswell at Audible.com
Find Groundswell at Amazon.com
