Kitty and Lala | A Great Intel Global Campaign.
A short film about chinese photographers/bloggers Kitty and Lala and how Intel’s technology enable them to develop their work, taking very creative wedding pictures.
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Heather Oldani and Steve Wilson from McDonald`s, on their Social Media Strategy
McDonald’s Senior Director of Communications, Heather Oldani, and Senior Director of Global Web Communications, Steve Wilson, outline how McDonald’s is using social media to engage not only customers, but their franchisees and employees as well.
These Brands Have Real Followers (beyond twitter)! mini Cooper, Macintosh and IBM.
The following videos demonstrate brands that gathered communities around their products.
50 YEARS OF MINI – Mini Cooper
Do you Know What the i in iMac Stands For?
When Apple began to name it’s products as iMac, most likely you didn’t know what they meant with that.
Honestly, I didn’t, you could try to guess many things, but if you watch the first 8 seconds of this video,
you will get for sure the meaning of it.
How easy it is to communicate, having established that, with your team of designers, developers and consumers about what your product stands for.
Johnny Walker – The Man Who Walked Around The World
A six minute film for Johnnie Walker, featuring the actor Robert Carlyle, walking through the Scottish Highlands.
Made by BBH London, if any truth to the story, it really has a great value to the marketing strategies of Alexander,
granting a great value to he brand. Convicing the Glasgow ships captains to act as agents for him, making the brand known worldwide shows the geniality of him.
As he delivers the story, he passes objects relating to the tale along his path.
According to production company HLA, the film took 40 takes in total.
Advertising and Inspiration? Watch Art & Copy Film – Starting today!
SYNOPSIS
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
DIRECTOR’S STATEMENT
Hate advertising? Make better ads.
When I began making ART & COPY back in 2005, it seemed like a significant departure from my previous documentaries. Instead of dark clubs, back alleys and truck stops, I was now filming in light-filled, architecturally breathtaking West Coast ad agencies and pristine New York City penthouses. Instead of underground artists and angry independents, I was interviewing people who were worth millions and were pioneers of an industry that literally defines mainstream culture. Now that the movie is finished, I see more similarities than differences. My subjects in ART & COPY, though dressed in finer clothes and a few decades older, have actually exhibited a rebellious voice not unlike the graffiti writers or screaming rock singers I’ve shot in the past, even though they’re working from deep within the system. They still regard themselves as underdogs. They think they are misunderstood by society. They’re all fiercely independent mavericks. But mostly, they too have a personal message—one that transcends the commercial messages they create—that seemingly has to get out. Like my other films, this ad film is about the innate human urge to express oneself creatively.
more at artandcopyfilm.com
“If It Feels Good Do It” : Using Neuromarketing to Go Beyond – Great Video on Neuromarketing at Google
This video is very interesting for marketers or anyone who develops online or off-line content.
