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Enchantment Marketing With Guy Kawasaki

§ maio 10th, 2011 § Filed under Apple, Business, Leadership, Marketing, Social Media, Twitter, video § Tagged , § No Comments

These Brands Have Real Followers (beyond twitter)! mini Cooper, Macintosh and IBM.

§ outubro 24th, 2009 § Filed under advertising, Apple, branding, Business, Creativity, video § Tagged § No Comments

The following videos demonstrate brands that gathered communities around their products.

50 YEARS OF MINI – Mini Cooper

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Do you Know What the i in iMac Stands For?

§ outubro 2nd, 2009 § Filed under Apple, branding, Creativity, Marketing, video § No Comments

When Apple began to name it’s products as iMac, most likely you didn’t know what they meant with that.
Honestly, I didn’t, you could try to guess many things, but if you watch the first 8 seconds of this video,
you will get for sure the meaning of it.
How easy it is to communicate, having established that, with your team of designers, developers and consumers about what your product stands for.

Steve Wozniak: How I Invented the Personal Computer

§ setembro 22nd, 2009 § Filed under Apple, Business, Creativity, Design, video § No Comments

Steve Wozniak, the mastermind behind Apple, casts off his low profile and steps forward to tell his story for the first time. His new book, iWoz: How I Invented the Personal Computer and Had Fun Along the Way, provides a firsthand account of the humanist inventor who ignited the computer revolution with the invention of the first true personal computer, the Apple I. § Read the rest of this entry…

O Futuro da Web Social: Em Cinco Eras

§ maio 24th, 2009 § Filed under Apple, branding, Business, Design, Internets, Marketing, Midia, Social Media § Tagged , , , , § No Comments

tradução do original em inglês:
The Future of the Social Web: In Five Eras, por Jeremiah Owyang da Forrester Research

A experiência social é fragmentada atualmente devido às identidades separadas dos consumidores em cada rede que eles visitam. Um conjunto simples de tecnologias que permitem a identidade portátil em breve potencializará consumidores a carregar suas identidades consigo – transformando marketing, ecommerce, CRM e a propaganda. IDs (identidades) são apenas o iníco desta tranformação, na qual a web evoluirá, passo a passo, de sites sociais separados em uma experiência social compartilhada. Consumidores confiarão em seus semelhantes ao tomar decisões online, com as marcas querendo ou não participar. Consumidores socialmete conectados fortalecerão comunidades e desviarão o poder das marcas e sistemas de CRM; eventualmente resultando em comunidades fortalecidasdefinindo a nova geração de produtos.

Decobrimos que as tecnologias ativam mudanças na adoçao dos consumidores e as marcas seguirão estas, resultando em 5 ondas distintas, que consistem em:
As Cinco Eras da Web Social: § Read the rest of this entry…

A thankful note from the Governator Schwarzenegger!

§ maio 21st, 2009 § Filed under Apple, Business, Design, Google, Internets, Midia, Photo, Twitter, video § Tagged , § No Comments

Gov. Schwarzenegger’s Message to his Twitter Friends

http://twitter.com/Schwarzenegger

Follow me at

http://twitter.com/techalex74

New Microsoft Ad, another aproach – PC to Mac, Hey I’m Cheaper!

§ março 27th, 2009 § Filed under Apple, Business, Marketing, video § Tagged , , , , § No Comments

<a href="http://video.msn.com/?mkt=en-US&#038;playlist=videoByUuids:uuids:0bb6a07c-c829-4562-8375-49e6693810c7&#038;showPlaylist=true&#038;from=shared" target="_new" title="Laptop Hunters $1000 – Lauren Gets an HP Pavilion">Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion</a>

Are You really Comfortable With Your Weight? Don’t Sit Here If You’re Not!

§ março 12th, 2009 § Filed under Apple, Creativity, Design, Marketing, Midia § Tagged § No Comments

Sitting on this bus-stop bench will reveal your weight on the side panel, an ad for a gym in Amsterdan.
Agency: N=5

propaganda_academia
via ibelieveinad

Microsoft Office Labs 2019

§ março 10th, 2009 § Filed under Apple, Design, Marketing, video § Tagged , § No Comments

I think this gadgets looks a lot more like Apple or Nokia than MS products, watch it anyway.
Ibelieve the best of it it’s at the end of the video showing the buildings with green roofs, an actual evolution from todays world and construcitons.

Iphone on 1983! Yes it has been developed since then

§ fevereiro 23rd, 2009 § Filed under Apple, Creativity, Design, iphone § Tagged § No Comments

iphone_1983

The image found by Marc Esslinger, son of Hartmut Esslinger,  designer of the Apple IIc.

As the blog unplugged salients, if they have been playng around with this touch screen concept, it comes as no surprise that the iPhone is the revolunary device as it is.

Through so many years of development they have, most likely advanced from the corded phone to the cordless and obviously to the cellphone after.

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